“We knew that ads on ChatGPT were coming-but now OpenAI has opened the floodgates for companies to jump on the waitlist.
If you want to reach millions of users right when they are exploring and researching new products and services, there’s no better time to jump on the opportunity than now. OpenAI quietly launched a brand-new landing page to outline its upcoming advertising platform, complete with an official sign-up form for ambitious marketers, agencies, and tech partners.
Here’s the full, step-by-step breakdown of OpenAI’s new “Advertise with ChatGPT” portal and how you can secure a spot:
How Do I Sign Up to Advertise on ChatGPT?
OpenAI is still in the exploration and testing phase of its advertising platform. To begin building an advertiser base and gather initial feedback, the company has created an official sign-up form where you can stay up-to-date as the program rolls out to more businesses.
Where Is the Official OpenAI Advertiser Waitlist Located?
You can find the official sign-up page on the OpenAI website, here: openai.com/advertisers/. It is the only official portal to submit your interest.
What Information Do You Need to Apply for ChatGPT Ads?
The waitlist form is simple and only requires a few business-related details. To fill out your submission, you will need to provide the following:
- First and Last Name
- Business Email Address
- Job Title
- Company Name
- Company Website
- Country of Business Headquarters
- Advertising Countries
- Business Type (See below for the categories OpenAI is looking for.)
Who Should Join the ChatGPT Advertiser Program?
OpenAI wants to test and develop conversational advertising with a wide variety of partners. When filling out the “What best describes your business?” section on the form, you will need to choose one of the following options:
- Agency
- Advertiser
- Technology Partner
- Other
Can Marketing Agencies Apply for ChatGPT Ads?
Yes. OpenAI specifically listed “Agency” as an option on the waitlist form. If you manage digital marketing, SEO, or paid media for clients, getting early access to the ChatGPT ad platform could provide your agency with a significant competitive advantage.
What Does “Advertiser” Mean on the Form?
Selecting “Advertiser” indicates that you are an in-house brand or business looking to promote your products and services directly to ChatGPT users.
What is a “Technology Partner” in the Context of ChatGPT Ads?
By including “Technology partner,” OpenAI is likely searching for ad-tech platforms, tracking software, and marketing automation tools that can be integrated or utilized with its new advertising system.
(If your business doesn’t fit into any of these categories, there’s an “Other” option as well.)
Why You Need to Join the OpenAI Ad Waitlist Right Now
People aren’t just browsing on ChatGPT; they’re planning, comparing, and acting. As conversations transition from exploring possibilities to making decisions, being the sponsored recommendation at the bottom of a high-intent prompt is incredibly valuable.
By signing up on openai.com/advertisers/, you ensure that your business or agency is at the front of the line for updates on new ad formats, buying models, and campaign objectives as the platform matures.
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